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TIME TO REBRAND? HERE’S WHAT TO KNOW

Companies (and the world) are constantly evolving and there is an active need to maintain brand presence and familiarity. A rebrand is more than a new logo or refreshed color palette. Rebranding allows you to reinvent your business identity in the eye of your customers. It promotes meaningful change to a new visual identity and aligns your goals with where you are as a business today.

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WHY WEB MAINTENANCE IS ESSENTIAL

Just as important as having a website in today's marketplace, it's equally important to take good care of it. Ensuring your site is well-maintained, secure, updated, and visitor-friendly assures success now and in the future. If a website fails to be any of those things, it can quickly work against your objectives and impact user trust and brand image. So, do you have a regular maintenance plan in place?

A man standing in front of a large screen presenting a PowerPoint to audience seated around conference table.

7 MORE TIPS FOR POWERFUL POWERPOINTS

PowerPoint decks are a staple in corporate communication. However, how they are constructed can make or break audience engagement. We’ve pegged a handful of ways to maintain audience attention when presenting your PowerPoint!

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THE IMPORTANCE OF COHESIVE ICON SETS

If a picture is worth 1,000 words, is an icon worth 2,000? Because icons specialize in condensing content to simple, clear imagery, they are powerful assets that can streamline copy, increase visual interest, and become an essential piece of branding.

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GET CLEVER DIGITAL CONTENT WITH 20 KEY QUESTIONS

Whether it's social media, advertising, blogging, email marketing, video/animation, or digital presentations – your strategy for engaging digital content begins and ends with creating value for your audience. Are you making them laugh? Reflect? Sense nostalgia? Think conceptually?

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5 SIMPLE WAYS TO BOOST CREATIVE PERFORMANCE

Creativity is in high demand, and the ability to think around corners is a desirable skill across all professional fields. While inspiration and ideas can strike at any moment, several practices can increase creative performance, dynamic thinking, and innovative problem-solving.

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2022 CREATIVE TRENDS AND RECOMMENDATIONS

One thing we know for sure, the creative world is ever-changing. While the principles of design are a time-tested foundation for all artistic endeavors, trends rise each year and provide fresh ways to build new visual communication and enhance existing creative.

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COVID-19 UPDATE

We hope you, your family, your team, and their family are safe. COVID-19 continues to test our community's grit and resilience and our group remains focused on the health and wellbeing of our clients, community, and team.

Close up of man's finger on mobile phone screen with graphic in foreground symbolizing map of different touchpoints/icons and laptop and notebook on desk in background.

ARE YOU MAKING THE MOST OF YOUR DIGITAL TOUCHPOINTS?

An organization’s digital touchpoints refer to the electronic interaction between a brand and its consumers at any stage of the customer journey. They are the points of engagement with your website, online ads, search engine results, social media, email communication, and more – and typically happen through devices like computers, tablets, and mobile phones.

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THE IMPACT OF ANIMATED INFOGRAPHICS

Infographics are used to make complex information more digestible. They take data-driven facts or numbers and transform them into splashes of bold color, clean type, and memorable graphic elements.

Man sitting at a desk drinking coffee in a collaborative creative studio looking at a desktop computer displaying a sketched desktop and mobile website redesign.

SMART WEB ENHANCEMENTS VERSUS A WEBSITE REDESIGN FOR THE WIN

Your online presence can be powerful, and it begins with your website. A combination of smart organization, sound architecture, and good design contributes to any site's success. Once your digital environment is established, what are you doing to make sure it's always current?

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GET RESULTS WITH PURPOSEFUL EMAIL CONTENT

You have your subscriber list, you have polished up the layout for your new email, now you need to master content. What you would like to communicate and what action(s) you want the audience to take will prove imperative to your intended results.

Woman designer wearing business attire sitting at a desk with pencils, a smartphone, sticky notes, plant, books, and a desktop computer screen displaying a gallery filled with vibrant images.

BRAND PHOTOGRAPHY SOLUTIONS, RESOURCES AND USES

Every brand is presented with the challenge of maintaining effective digital asset libraries. Your marketing material, website, social media channels all require thoughtful picture consideration in helping create and maintain your brand image.

Smiling woman sitting at a desk with people blurred in the background, looking to her right, in front of a desktop computer that has a screen that reads “Click Here, Enter, click here for more information” with a graphics of a white mouse and green outlined globe icon.

THE POWER OF THE “CALL TO ACTION” ON YOUR WEBSITE

The Call to Action, aka “CTA”, is a term used for any web element that prompts users to move in a particular direction and provoke an immediate response. These days, web users find it imperative to see a Call to Action, as it is calling for their attention and providing a seamless path in which they can maneuver around a website.

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PRACTICE, PRACTICE, PRACTICE

We've all heard it, and outside of the 'same ole, same ole,' the intended principles of this age-old advice stand true in the past, today and well into the future.

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DESIGNING GREEN

Now, more than ever, it’s important to be mindful of our environment. Implementing this idea when delivering your brand’s message can have meaningful results.

Top-down photo of workspace with paper mocks, swatches, ruler, and close up of individual's hand holding sketches of packaging design.

EFFECTIVE, DIMENSIONAL MAIL CAMPAIGNS

What is dimensional mail? Unlike standard, flat postcards and envelopes that overcrowd mailboxes, think about mail with length, width, AND height – boxes, tubes, containers, even pumpkins. The form and shape of a dimensional mail campaign are almost always guaranteed to yield higher response rates as recipients are offered a more dynamic, interactive experience.

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ONE WHOLE DECADE DOWN

Ten years already? You know the ole saying, time flies when you’re having fun! This is true for our group while building the best relationships, scrolling and clicking to the best idea, and driving creative business results.

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EMAIL SIGNATURE BEST PRACTICES

Email signatures are critical communication touchpoints. They deliver need-to-know information, drive traffic to your organization’s website, create a branding opportunity, and provide preferred points of contact for folks to connect quicker.

Over the shoulder view of business professional talking with work colleagues via virtual meeting app on laptop.

ARE YOU STILL FOLLOWING THE VIRTUAL MEETING BASICS?

For more than a year now, we’ve watched digital conference rooms become the norm due to the COVID-19 pandemic. This cost-effective environment acts as a tool for employees and clients to connect remotely, offering convenience and ease of use.

Woman wearing glasses and working on a laptop computer at her table at home with a coffee cup, papers, books, tablet and sticky notes.

DIGITAL SOLUTIONS WHEN WORKING FROM HOME

The COVID-19 pandemic continues to change the way people work worldwide, with the work-from-home model a widespread norm. With this, connectivity, productivity, and accountability are expected more than ever. Implementing the right tools and digital assets to maximize results and efficiency are paramount.

A man standing giving a presentation at a business conference looking at a screen with a pie chart, with an audience in the foreground.

10 TIPS TO CREATING POWERFUL POWERPOINT PRESENTATIONS

Slide presentations are nothing new. Neither are decks packed with loads of content, poorly designed visuals, and lack of brand consistency. Ultimately, the size, organization, and design of your slides contribute to the presentation material's success.

Man holding a pencil and piece of paper kneeling next to a large, organized collage of papers around the word “Automation” on a concrete floor with a laptop computer to the side.

MARKETING AUTOMATION AND ITS MANY BENEFITS

Email marketing, social media, and website triggered messages are some of the best ways to build client relationships. However, the critical ‘follow-up’ can push these business-building efforts to the bottom of your list.

Close up of a man sitting at a wood desk pointing to a color on a fanned-out Pantone color book.

THE PANTONE MATCHING SYSTEM (PMS) EXPLAINED

Officially, the Pantone Matching System is “a standard language for color communication from designer to manufacturer to retailer to customer”. This system ensures any design (and print) with a color standard appears the way it is intended – in every environment. How cool is it that this even exists?

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CREATE A POWERFUL ANNUAL REPORT YOUR AUDIENCE WILL APPRECIATE

By definition, annual reports are comprehensive summaries intended to communicate a company’s operational and financial conditions over the past year. This level of detail is essential and often a lot to digest. It is also an instance where function falls before form due to the nature of the content – or is it?

Close up of two designers holding pieces of cut paper with sketches of website layouts above a print-out of a smartphone on a light gray wood desk.

A GUIDE TO YOUR WEBSITE’S USER INTERFACE

User interface (UI) refers to the visual elements that make up your site, making the design of your website important. It should consider your visitor’s user experience (UX) and boast a functional structure to ensure the best usability, accessibility, and efficiency across the board.

Close up of both a male and female Aedieno team member standing on a brightly lit front porch wearing purple Aedieno 8-year anniversary shirts.

IT'S GREAT TO BE EIGHT!

With eight years under our belt, we’re reflecting on the things that matter most and declaring our ideals through a manifesto created by us and designed for all. We strive to carry these ideologies into each and every day, seeking greatness and sharing it with others – for infinity and beyond.

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OUR TOP 10 HURRICANE FUN LIST

Hurricanes can be scary and even dangerous. There are many sources to help you prepare for these weather events, but few focus on what to do during when safely inside.

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THINGS TO CONSIDER BEFORE BUILDING YOUR WEBSITE

Your online presence can be powerful – and it all centers around your website. From the first impression and overall visual appeal to the underlying structure and functionality, consider the following details before you begin building your site.

Close up of a male graphic designer wearing a green sweater sketching logo ideas on a notepad on a dark wooden table with a cup of coffee and small white camera.

DIFFERENT LOGOTYPES AND WHY IT MATTERS

Brand vision, values, and the voice should play an influential role in your visual identity and logo. It’s imperative to understand their importance and how these concepts should appear in text, form, iconography, and color.

Close up of a dark gray chalkboard with decorative text in white chalk that reads: idea Loading.

END OF A WALLPAPER ERA

In 2012, Aedieno began a monthly appreciation campaign designed to share fun and creative desktop, tablet and mobile wallpapers with our clients. The goal? To send our genuine appreciation, illustrate our creative ability, and keep a positive top-of-mind-message in view of those who chose to display the wallpaper on the device of their choice.

Close up of a woman with blonde, curled hair lying down in grass wearing the Aedieno 6-year light blue anniversary shirt with a white design.

CELEBRATING SIX YEARS

Six years ago we took the leap to deliver quality creative services. Whether designing identities, rebranding marketing efforts, building collateral, developing websites or discussing the next big idea; sharing our dream makes us happy.

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LOVE WHAT YOU DO!

We've all heard it, and probably said it. Love what you do, do what you love... you know, the drill. At Aedieno, we take this pretty seriously.

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HOW 'BOUT THESE APPLES?!

Shaking things up creatively can be disruptive, and it may be necessary. As covered by Adage, Hershey shifted their long-held strategy for marketing each product individually to marketing "meaning and relevance" through the one master brand.

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HAPPY LABOR DAY, FRIEND

What do "three day weekends" and "creative projects" have in common? 16 characters; count 'em :) There is also a correlation to how excellent the creative process works after rest.

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DELICIOUSLY INDEPENDENT

Independence is at the core of everything we do! The freedom to explore new ideas and improve old ones are the very concepts the 13 colonies stood for in 1776.

Seven American flags on rods placed in a line in the grass of a front yard with azalea bushes behind them.

STARS AND STRIPES, BABY

We love pouring ourselves into creative projects and always put serving clients at the top. Doing what we love is only possible through the commitment of many men and women who have lost their lives serving in our armed forces.

Aedieno five year “high-5” anniversary shirt and accompanying cylindrical packaging featuring copy that reads, “Up High Down Low.”

UP HIGH, DOWN LOW!

April 2016 marks Aedieno’s fifth anniversary, or as we like to say, five years of awesome! As tradition would have it, we’re excited to share this year’s anniversary t-shirt design.

What People Say About Aedieno

  • I have had great experiences working with Aedieno creative and their in-house printing company, Xperient. Summing up my experience working with them in a few words: brilliant, creative, professional, efficient.

    Chief Operating Officer - IT & Web Industry
  • I've had the good fortune of working with Aedieno for the last 6 months and our CEO has had the pleasure of working with them for almost a decade. They are professional, organized, and customer service pros!

    Marketing Manager - Technology Staffing Industry
  • Aedieno has been a phenomenal partner for us over the past 7 years. We have used Aedieno for all our creative services needs and the results have been fantastic. If you are looking for out-of-the-box ideas and a creative team who can get the job done - Aedieno is the group!

    Marketing Director - Specialty Pharamceutical Industry

Get in Touch



HEADQUARTERS: 250 W Church Avenue, Ste 200
Longwood, FL 32750
PHONE: 407 265 8001
EMAIL: Click Here


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