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Your organization may have an online presence, but is it yielding the results you want? In simple terms, an online presence refers to the activity and content available specific to your business in the digital world.

Whether it's social media, advertising, blogging, email marketing, video/animation, or digital presentations – your strategy for engaging digital content begins and ends with creating value for your audience. Are you making them laugh? Reflect? Sense nostalgia? Think conceptually?

Hunting or farming? Branding or sales? So many important questions when considering the return on investment (ROI) or return on effort (ROE) during the marketing lifecycle. However, with a little planning, you and your next marketing program can deliver spectacular results.

When understanding your creative needs, boutique firms have significant advantages beyond creativity. Their size and structure lend to direct principal access and higher service levels, translating into equitable value.

The world of tradeshows is enormous. How do you stand out? Understanding your options, objectives, and these ten simple rules will lead you to make the impression you want on your audience.

An organization’s digital touchpoints refer to the electronic interaction between a brand and its consumers at any stage of the customer journey. They are the points of engagement with your website, online ads, search engine results, social media, email communication, and more – and typically happen through devices like computers, tablets, and mobile phones.

Your online presence can be powerful, and it begins with your website. A combination of smart organization, sound architecture, and good design contributes to any site's success. Once your digital environment is established, what are you doing to make sure it's always current?

You have your subscriber list, you have polished up the layout for your new email, now you need to master content. What you would like to communicate and what action(s) you want the audience to take will prove imperative to your intended results.

We’ve all heard it before – a picture is worth a thousand words. And a video may very well be worth a thousand pictures.

Companies (and the world) are constantly evolving and there is an active need to maintain brand presence and familiarity. A rebrand is more than a new logo or refreshed color palette. Rebranding allows you to reinvent your business identity in the eye of your customers. It promotes meaningful change to a new visual identity and aligns your goals with where you are as a business today.

Just as important as having a website in today's marketplace, it's equally important to take good care of it. Ensuring your site is well-maintained, secure, updated, and visitor-friendly assures success now and in the future. If a website fails to be any of those things, it can quickly work against your objectives and impact user trust and brand image. So, do you have a regular maintenance plan in place?

Tradeshows, conferences, and expos – oh my! So, the question is, when was the last time you refreshed your tradeshow materials?

PowerPoint decks are a staple in corporate communication. However, how they are constructed can make or break audience engagement. We’ve pegged a handful of ways to maintain audience attention when presenting your PowerPoint!

If a picture is worth 1,000 words, is an icon worth 2,000? Because icons specialize in condensing content to simple, clear imagery, they are powerful assets that can streamline copy, increase visual interest, and become an essential piece of branding.

Creativity is in high demand, and the ability to think around corners is a desirable skill across all professional fields. While inspiration and ideas can strike at any moment, several practices can increase creative performance, dynamic thinking, and innovative problem-solving.

One thing we know for sure, the creative world is ever-changing. While the principles of design are a time-tested foundation for all artistic endeavors, trends rise each year and provide fresh ways to build new visual communication and enhance existing creative.

Infographics are used to make complex information more digestible. They take data-driven facts or numbers and transform them into splashes of bold color, clean type, and memorable graphic elements.

The purpose of a brand audit is to examine your business's identity, marketing, and communication systems. Inspections are a critical step when evaluating or redesigning an existing brand.

Planning your creative, communication, and marketing efforts for the year are essential. And, smart implementation and touchpoint mapping focused on your ideal audience will promote positive results.

Every brand is presented with the challenge of maintaining effective digital asset libraries. Your marketing material, website, social media channels all require thoughtful picture consideration in helping create and maintain your brand image.

The Call to Action, aka “CTA”, is a term used for any web element that prompts users to move in a particular direction and provoke an immediate response. These days, web users find it imperative to see a Call to Action, as it is calling for their attention and providing a seamless path in which they can maneuver around a website.

It’s hard to remember a time when email was not apart of our everyday existence. With the number of email users in the world projected to reach almost 4.6 billion by 2025, we understand that emails need to stand out. Source: Statista

We've all heard it, and outside of the 'same ole, same ole,' the intended principles of this age-old advice stand true in the past, today and well into the future.

Designing your brand opens the door to many questions. One of the most important will be selecting your color palette, often defined via color meaning and your specific brand objectives.

Now, more than ever, it’s important to be mindful of our environment. Implementing this idea when delivering your brand’s message can have meaningful results.

Did you know that 67% of consumers consider image quality “very important” when making a purchase online? Quality begins with image clarity, the first representation of your offerings.

What is dimensional mail? Unlike standard, flat postcards and envelopes that overcrowd mailboxes, think about mail with length, width, AND height – boxes, tubes, containers, even pumpkins. The form and shape of a dimensional mail campaign are almost always guaranteed to yield higher response rates as recipients are offered a more dynamic, interactive experience.

Ten years already? You know the ole saying, time flies when you’re having fun! This is true for our group while building the best relationships, scrolling and clicking to the best idea, and driving creative business results.

Email signatures are critical communication touchpoints. They deliver need-to-know information, drive traffic to your organization’s website, create a branding opportunity, and provide preferred points of contact for folks to connect quicker.

For more than a year now, we’ve watched digital conference rooms become the norm due to the COVID-19 pandemic. This cost-effective environment acts as a tool for employees and clients to connect remotely, offering convenience and ease of use.

The COVID-19 pandemic continues to change the way people work worldwide, with the work-from-home model a widespread norm. With this, connectivity, productivity, and accountability are expected more than ever. Implementing the right tools and digital assets to maximize results and efficiency are paramount.

Maximizing audience engagement while minimizing spend is the name of the marketing game! Smart, creative, and pointed efforts can yield a significant impact, ensuring efficiency over the long run.

Becoming familiar with creative trends for the year ahead promotes a fresh take on new and existing visual communication. According to insight from popular design resources like 99 Designs and Behance, 2021 promises to emerge with resilience.

Yes, your brand identity is important. Yes, it should look and feel the same in every environment. And, yes, it even means internal documents, forms and files that you think may not make a difference.

Slide presentations are nothing new. Neither are decks packed with loads of content, poorly designed visuals, and lack of brand consistency. Ultimately, the size, organization, and design of your slides contribute to the presentation material's success.

Outlook is one of the most widely used methods of business communication. While many know this format in a general sense of “open, type, and send an email,” there are many hidden features for the corporate business communicator to consider.

Email marketing, social media, and website triggered messages are some of the best ways to build client relationships. However, the critical ‘follow-up’ can push these business-building efforts to the bottom of your list.

In a world where everything happens 'now,' managing expectations can be tricky. You may have stakeholders, customers, team members, and a board of directors to please. The list is long and never-ending.

Officially, the Pantone Matching System is “a standard language for color communication from designer to manufacturer to retailer to customer”. This system ensures any design (and print) with a color standard appears the way it is intended – in every environment. How cool is it that this even exists?

It’s no secret that engaged employees are more productive, more efficient, and happier all the way around. A quick “Internal Communication Platforms” Google Search will deliver a plethora of options, lists, and recommendations.

By definition, annual reports are comprehensive summaries intended to communicate a company’s operational and financial conditions over the past year. This level of detail is essential and often a lot to digest. It is also an instance where function falls before form due to the nature of the content – or is it?

User interface (UI) refers to the visual elements that make up your site, making the design of your website important. It should consider your visitor’s user experience (UX) and boast a functional structure to ensure the best usability, accessibility, and efficiency across the board.

It’s key to understand brand standards and why they are so dang important. Whatever the brand, it needs to feel the same in every environment.

With eight years under our belt, we’re reflecting on the things that matter most and declaring our ideals through a manifesto created by us and designed for all. We strive to carry these ideologies into each and every day, seeking greatness and sharing it with others – for infinity and beyond.

Your business stationery is a reflection of your organization, and often, the first impression. Smart design and effective production can create a meaningful connection with your audience.

The holidays are synonymous with giving and good cheer. As we reflect on the year, celebrating those around you with a thoughtful holiday card may be in order.

Fall is a great time of year. The weather shifts – cool, crisp temperatures arrive – and in some parts of the country, the entire landscape of the world changes around us.

Hurricanes can be scary and even dangerous. There are many sources to help you prepare for these weather events, but few focus on what to do during when safely inside.

The world of graphic design encompasses a variety of topics, tools, and terms. Whether used for branding, print or web, each of these are helpful when trying to understand the basics.

We love three day weekends and four day weeks as much as we love delivering our creative services.

Corporate newsletters are a traditional piece of communication and have the power to tell your story, inform your audience and inspire change.

Your online presence can be powerful – and it all centers around your website. From the first impression and overall visual appeal to the underlying structure and functionality, consider the following details before you begin building your site.

Brand vision, values, and the voice should play an influential role in your visual identity and logo. It’s imperative to understand their importance and how these concepts should appear in text, form, iconography, and color.

User experience and responsive website design are the invisible details associated with the experience your audience has while visiting and using your site.

In 2012, Aedieno began a monthly appreciation campaign designed to share fun and creative desktop, tablet and mobile wallpapers with our clients. The goal? To send our genuine appreciation, illustrate our creative ability, and keep a positive top-of-mind-message in view of those who chose to display the wallpaper on the device of their choice.

Like all things creative, we find ways that serve our sentiment. And, over the years we have chosen many different customs to recognize those who have given their life through serving in our armed forces.

Six years ago we took the leap to deliver quality creative services. Whether designing identities, rebranding marketing efforts, building collateral, developing websites or discussing the next big idea; sharing our dream makes us happy.

We've all heard it, and probably said it. Love what you do, do what you love... you know, the drill. At Aedieno, we take this pretty seriously.

Shaking things up creatively can be disruptive, and it may be necessary. As covered by Adage, Hershey shifted their long-held strategy for marketing each product individually to marketing "meaning and relevance" through the one master brand.

What do "three day weekends" and "creative projects" have in common? 16 characters; count 'em :) There is also a correlation to how excellent the creative process works after rest.

Independence is at the core of everything we do! The freedom to explore new ideas and improve old ones are the very concepts the 13 colonies stood for in 1776.

We love pouring ourselves into creative projects and always put serving clients at the top. Doing what we love is only possible through the commitment of many men and women who have lost their lives serving in our armed forces.

April 2016 marks Aedieno’s fifth anniversary, or as we like to say, five years of awesome! As tradition would have it, we’re excited to share this year’s anniversary t-shirt design.