SEND BEAUTIFUL EMAILS DIRECTLY USING OUTLOOK FILE TEMPLATES (OFT)
Outlook is one of the most widely used methods of business communication. While many generally know this format as “open, type, and send an email,” there are many hidden features for the corporate business communicator to consider.
OFT (Outlook File Template) is a format that allows messages with static or regular information to be sent from message to message. It is an excellent alternative for closed corporate email systems that frown upon the use of hosted image content.
OFTs generally work well for internal communications, but if you’re selling a product or service or delivering a beautiful e-newsletter to large external audiences, HTML (Hypertext Format Language) emails or online email systems still rule.
Here is a helpful comparison of these systems:
OFT Email
- Ideal for internal communication where image hosting is limited.
- Suitable for template-based messaging, small recipient lists, and ongoing communications.
- Created directly in Microsoft Outlook without needing web coding or external email marketing platforms.
- Offers enhanced privacy and security by keeping content within Outlook, which is ideal for organizations prioritizing data protection.
HTML Email
- Best for mass email marketing, electronic newsletters, and large recipient lists.
- Utilizes styling, graphics, and hosted content, requiring email marketing platforms like Constant Contact or Mailchimp.
- Provides detailed analytics and tracking for opens, clicks, and content views.
- Allows high customization, enabling dynamic content tailored to specific audiences or segments, enhancing relevance and engagement.
Getting corporate email communication right is key to making an impact, and the choice between OFTs and HTML emails depends on your goals. Whether connecting internally or building external relationships, the right approach will help your message stand out.
Want to see how you can step up your organization’s whole internal communication effort? Check out our post on internal communication platforms and consider coupling your OFT email with an internal communication hub to enhance employee engagement and success.
Aedieno is a boutique creative agency dedicated to helping organizations communicate effectively. For email development, digital communication strategy, or anything in between, please contact us.
