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Designing your brand opens the door to many questions. One of the most important will be selecting your color palette, often defined via color meaning and your specific brand objectives.

In any case, each color is impacted by the physical and contextual use. Below are the 4 basic color spaces that should be defined when bringing your brand to life online and in print:

CMYK
CMYK is used for digitally printed materials (think: flyers, booklets, brochures etc.). This acronym represents the the four inks used in some color printing: cyan, magenta, yellow, and key (or black), which together, can create any color value.

Pantone
Also known as PMS or Pantone Matching System, this is a standard color system that ensures any design and print with a color standard appears that way it is intended – in every environment. Pantone is typically used for delivearbles that require perfect mataching (think: brand stationery, flood color items, promo items, etc.). Check out: The Pantone Matching System Explained (PMS).

RGB
This color designation stands for red, green and blue, and is a color model used in the digital world (similar to a HEX code) to ensure a computer monitor is rendering hues and tones accurately.

HEX
A color hex code defines color by way of hexadecimal values. It is used specifically for on-screen values such as assigning values when developing websites and emails.

The meaning of color and interpretations become significant influencers on your brand success. Taking preliminary action and precautions will ensure your brand integrity is intact whether viewed on your website, on a billboard, or tradeshow handout.

Aedieno is a boutique creative agency. To discuss color theory, or your everyday branding strategies, please contact us.