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User experience and responsive website design are the invisible details associated with the experience your audience has while visiting and using your site.

Whether it is reviewing case studies, signing up for an online class, or consuming content (blogs, articles, etc.), repeat visits and actionable steps are often associated with your content accessibility and site’s ease of use.

Statistic: Consumers will switch devices or stop engaging content altogether if they encounter design or display issues. Source: Adobe

We’ve all been on our phone, trying to make a purchase using a non-mobile friendly site, having to pinch and zoom our way around the transaction. This day in age, website visitors expect a seamless transition from their desktop to their tablet or phone.

Regardless of site platform (HTML, PHP, CMS, etc.), responsive design is a result of some simple steps, available to anyone and any website.

Here’s a brief overview: Website style sheets (think, a set of instructions used by your site) and HTML work together to check the size of the user’s screen, then apply the right guidelines to deliver the best experience for that screen.

Responsive websites determine the correct image size, fonts size, and spacing for the current display, based on these pre-established rules, then deliver them proportioned appropriately.

Today, websites are often designed beginning with smaller screens in mind, then scaling the size to accommodate larger screens. This approach ensures the content will scale appropriately, achieving the best experience.

Google and modern search engines have begun to favor mobile ready websites over non-mobile sites based on these proven user experiences. Having a responsive website translates into better positioning in search results, delivering more meaningful web traffic.

Statistic: Consumers significantly accelerated their use of mobile devices for both shopping and purchase activity. Source: comScore

Working with a reputable website designer/developer familiar with following simple responsive principles will ensure the best delivery of your organization's message, with every visit.

Aedieno is a boutique creative agency. For website design or development consultation, creation, implementation or hosting, please contact us.